EMAIL ACCOUNTS - SETTING UP YOUR EMAIL ACCOUNTS!

• Have one main Email Address if you have several domains and get all other messages redirected.
• Need help Setting up your Email Accounts in Outlook Express.
• Email accounts can be created once you have a Website Hosting account.
• Do not use a catch all on your email accounts to reduce spam.

Setting Up a Mailing List

If you want people to come to your website more than once then you need to remind them, from time to time, that you exist and give them the latest news about what's changed and what's been updated. One of the best ways to do this is to collect email addresses and use them to create a mailing list. But how do you collect these email addresses and how do you send out emails to so many people all at once?

Collecting the Email Addresses.

Collecting email addresses is easier than you might think. People on the web are used to typing their email addresses in a lot, and usually have an email address to use for this purpose. In most cases, if you ask for an email address as a condition of accessing something interesting sounding people won't really mind giving it to you.

One way of doing this is to simply include a box on each page – unobtrusive and not really calling attention to itself – that gives your visitors the option to sign up to your newsletter. Somewhat counter-intuitively, it is often better to make mailing list sign-up entirely voluntary, as this means you will get a smaller list but it will only have the most enthusiastic people on it.

Basically, it's a trade-off between forcing as many people as possible to sign up or just marketing to the most eager people. Your strategy should usually be decided by how many people you plan to send out emails to and what kind of response rate you seem to be getting.

What to Write in Your Mailing List Emails

If you want people to read the emails you send to them then they can't just be the latest dull news about your technical website features that no-one even cares about. You need to provide information and updates that are useful and relevant to the person who's going to be opening that email.

If you just write in corporate speak and don't say anything that's going to be useful to real people then your email is going to be going straight into their junk mail. You should take some time over your emails. Make them something that their recipients are going to want to keep and refer to more than once – often-updated, time-sensitive information is best, if you have access to it.

Apart from that, make sure to include links to the latest things on your website, as well as a few older things that are still popular. If you sell anything, you should work in a link, but don't be too obvious about it – a good way of doing things is to include a tip or two with potential uses for a certain product (making them look like they are intended for people who already own the product), sparking the reader's curiosity enough to click through and consider buying it.