 Managing And Recruiting Affiliates
Once affiliates begin to sign up, even if you are
automatically approving them, its in your best
interest to audit your network on a regular basis.
Now, the FTC is making marketers responsible for
the actions of their affiliates. If your affiliates
get out of control, it could cost you a lot of money.
You'll have hundreds of affiliates sign up for your
program. Hobbyists, spammers, webmasters and even
marketers. It's very important that you review
each one on a regular basis to ensure the way they
are promoting you is acceptable to your company and
above all - its legal.
Below, you'll find some tips when screening:
1. All affiliates must have an active web
site. If not, they may be spammers.
2. The affiliate site content must relate
to your products or services.
3. The site should have appropriate levels
of content.
4. Misuse of content. Be very clear with
your affiliates and what content they can use from
your website.
Affiliate fraud
Fraud with affiliates has been increasing over the
last several years, which is another great reason
to screen your affiliates on a regular basis. With
fraud, there are two main types:
Malware - Some affiliates out there have developed
software that is installed on a machine, normally as
part of a free download. When someone clicks on the
affiliate link, the true affiliate ID is replaced
with the fraud.
|
